Started by 60 Juice Companies
Coming together for change
Juice Makers Association officially kicked off at JuiceCon 2019, where over sixty independent juice companies got together and decided to take action.
We believe
01
Real juice has the power to heal
Cold-pressed juice is life changing for countless people around the globe. We are saving lives.
02
Consumers have the right to choose
Misleading labels by big beverage take away the consumer’s right to know what they’re buying.
03
Increased transparency will build overall trust
Agreeing on common labeling standards and transparency will build trust in consumers and grow our industry.
04
Together we can affect lasting change
If we can bring together thousands of independent juice companies, our voice will be heard and change will be made.
Meet our board of directors
Charlie Wettlaufer
Charlie is the founder of the the Goodnature commercial juicing blog, the Cold-Pressed Truth podcast, and a co-founder of JMA. Charlie spends a great deal of his time connecting juicing professionals and spreading knowledge and education about the industry.
Eric Wettlaufer
Eric Wettlaufer is the CEO of Goodnature, the world leader in commercial juicing equipment. He’s an avid juicer, and cares deeply about the industry growing and succeeding. He also co-founded JuiceCon and JMA with his brother Charlie.
Aaron Bradley
Aaron is the founder of JuiceBox LV, an independent juice bar in Las Vegas. He’s been an integral part of getting JMA off the ground and pushing things forward.
Chris Goode
Chris is the founder of Ruby Jeans Juicery in Kansas City, and works day in and day out bringing nutrition to his community and educating people about the power of juice and healthy food.
Robin Frey
Robin Frey is the marketing manager at Goodnature, and volunteers her time organizing JMA, JuiceCon, and other community juicing projects.
Charlie Wetlaufer
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Charlie Wetlaufer
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Charlie Wetlaufer
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Charlie Wetlaufer
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I love how the jma is all about simplicity and transparency. our product is simple: fuits and vegetables.
– Jordan Rosendale, JK Juices
We are launching this year at
